Keynote Address

Look what you made me brew, ashleigh carter

This address from Ashleigh Carter, head brewer and co-owner of Bierstadt Lagerhaus in Denver, provides a perspective on resiliency and burnout in the brewing industry. We will discuss and answer what does it all mean, who are we trying to impress, and most of all, how are we taking care of our own needs in the process.

breakout sessions

timeless taproom tactics, Chris farmand

It’s no secret that for most breweries, the lion’s share of the profit comes from the taproom. But even so, many are operating far below their potential. In fact, our data reveals that some are generating anywhere between 2-5x the profit of their local competition! So how can the “everyday brewery” bridge the gap? In this session, we’ll uncover why this is and provide practical guidelines that any taproom can use to maximize profit and success."

winning in distribution, Chris farmand

Most breweries face challenges when it comes to succeeding in distribution. From understanding how the numbers impact the business as a whole to managing distributor relationships, running a sales team, and coordinating logistics, distribution is no easy feat. In this rigged game, wins can happen, though they often feel fleeting. Some breweries distribute out of necessity, while others seek the validation of seeing their beer on store shelves. Whatever your motivation, there are a few essential concepts you must embrace to find success in distribution. In this session, we’ll share these key concepts along with benchmarks to help you unlock the path to distribution success.